Social Networks

              Social Networking sites have provided a new channel for which businesses to exploit and advertise their products. Alterian, Radian6 and Attensity are just a few companies that offer social media monitoring systems. These systems can be the difference from making to breaking a company. As the article mentioned 2/3 of the worlds online using population are using these social networking sites. The social media monitoring systems are like a search engine that can be used to fine posts on any social networking site related to a product you're selling.

              I would like to create a new online game, that is free to play for anyone interested, but there is an option to purchase special in game currency that provides the paying user's special benefits. I will advertise my game on the various social networking sites such as Pinterest, Facebook, Twitter and even Youtube which has become similar to a social networking community. Using a Promotion Planning system I will determine which sites give my game more users and views and adjust it as such.

              After advertising I will use Radian6's (the only company I've heard of) Social Media Monitoring system to sift through feedback on my game on popular social media sites. Based on that feedback we can change, update and improve our game. We can also use Twitter and Facebook to get people to test our game and provide feedback for free.

               If my game becomes popular enough I would like to have an idea similar to Comcast where if we see negative feedback on say Twitter, we can offer services to that user.